Jonathan DeLong Concept work · ZEISS · Every minute matters

ZEISS · Website concepts

See what’s possible

Five ways to bring the ZEISS “Every minute matters” ebook to the web for ambulatory surgery center leaders: the same sourced story, told through five different interactive ideas.

Best viewed on a desktop browser. Each concept also has a simplified mobile layout.

A dimensional chapter number 01 floating in deep blue space beside its headline05

Travel through possibility

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A cinematic journey through one continuous 3D world. The camera passes through the “0” of each chapter number, racks focus between a statistic and a quote, and arrives at the TIVATO 700.

  • 3D camera journey
  • Depth of field
  • Seamless loop
Close portrait of an illustrative executive persona with glasses04

Perspectives that come alive

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Four leadership perspectives, each a living portrait that follows your cursor, blinks and smiles, revealed through blue shutter transitions.

  • Living portraits
  • Eye tracking
  • Shutter transitions
ZEISS TIVATO 700 optics, half out of focus and half sharp01

See what’s possible

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The story resolves from blur into focus. A depth fly-through of the key numbers, an interactive 3D TIVATO 700, and a focus aperture over the four perspectives.

  • Blur to focus
  • 3D product
  • Editorial chapters
TIVATO 700 on a dark stage, its optics casting a beam of light02

Follow the light

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The microscope’s arm and optics follow your cursor and cast a real spotlight across the story.

  • Cursor-driven 3D
  • Light as narrative
Light editorial timeline of a surgical day: Arrival, Pre-op, Procedure03

A day in the ASC

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A horizontal walk through one surgical day, where small frictions drift the schedule.

  • Horizontal scroll
  • Light editorial